In today’s digital era, nonprofit organizations must build a strong online presence to drive awareness and support for their causes. However, having a website is not enough – non-profit organizations have to achieve online visibility to potential benefactors, donors, and volunteers through internet marketing. SEO and PPC have been proven to be significantly successful in helping your nonprofit move to the next level through increased online visibility and user engagement.
Every organization has different needs, and nonprofits are certainly no exception – that is why Artgro is specifically dedicated to helping these organizations get the most for their money and time through effective SEO and PPC. Our mission here is to ensure our clients reach out to the right audience for their organization’s message, and thereby make a greater impact in the society.
Why Nonprofits Need Digital Marketing
Digital marketing is more than just a trend — it is a necessity that nonprofit organizations cannot afford to ignore as they look to expand their base and enhance the impact of their causes in society. With organic search results accounting for more than 53% of website traffic, your nonprofit must pay attention to SEO in order to achieve success in today’s digital environment.
Furthermore, PPC advertising can display informative ads to targeted nonprofit audiences within a short span of time, leading to increased traffic to their websites. It is highly important for nonprofits to have both long-term digital marketing strategies, which are usually supported by SEO, and short-term goals, achieved by PPC.
How SEO and PPC Boost Nonprofits’ Visibility
SEO for Nonprofits
SEO is a slow process which, with the right strategies in place, ensures a nonprofit benefit from long-term ranking at the top of the organic search results page. Understanding the use of keywords, content marketing, and website optimization, is the ultimate principle if effective SEO is to be achieved. By targeting specific and unique keywords that are related to the nonprofit’s cause, SEO helps to attract more people to your cause organically. To this end, it is possible for a nonprofit to enjoy increased website traffic, enhanced credibility, and improved engagement through SEO activities.
PPC for Nonprofits
PPC advertising offers nonprofits immediate exposure. If supporters are searching for specific keywords related to your organization’s cause, then your nonprofit’s advert may appear first, which will then take people straight to your website, increasing your website traffic within a short time. Another important benefit of PPC is that you will only be charged after a visitor has clicked through to your site, meaning it is a cost-effective form of paid advertising for organizations that have a tight budget.
At Artgro, SEO and PPC go hand in hand, whereby they are expertly combined to offer you the ultimate digital marketing strategy. While SEO is a reliable strategy, that is all about building up credibility slowly and steadily, PPC provides results immediately — reason why when SEO and PPC are used in combination they provide comprehensive internet marketing solutions to foster accelerated growth.
The Power of Local SEO
Local SEO is a useful method for nonprofits to promote their mission and attract local residents who share their values. When services are searched based on the location, your nonprofit organization’s website is more likely to pop up at the top of the search results list.
Artgro assists nonprofits to verify and update their Google My Business listings, ensuring their contact details and descriptions are accurate. We also assist in the process of gathering positive feedback, which will also contribute to building trust and local cooperation. Local SEO facilitates donors and volunteers who search for nonprofits in their geographical area to find you as one of the nearby nonprofits they can support and get involved with.
Artgro’s Digital Marketing Expertise
At Artgro, we are committed to seeing nonprofit organizations succeed, and ensuring the right mix of marketing is the key to that. Our team consists only of talented SEO and PPC professionals, trained to create packages adapted to your needs.
We focus on:
- Keyword Research
- Website Optimization
- Content Marketing
- Link Building
- PPC Campaigns
We also offer you ongoing follow up, monitoring, and analysis after the campaign so as to make sure your campaigns are performing optimally. If you require a quick fix with PPC or the long-term benefits associated with SEO, Artgro has the expertise to help your nonprofit business achieve unprecedented growth.
Attract More Supporters, Build Credibility, and Make A Bigger Impact with SEO and PPC
Are you ready to elevate your nonprofit’s online presence? Contact Artgro today to learn how our digital marketing services can help you reach new heights!
We are located in Houston, TX but serve clients from all over the USA.
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