In today’s competitive plastic surgery industry, it’s essential for practices to stand out online. Plastic surgery consumers are becoming more technology savvy by searching the internet for practicing cosmetic surgeons, information about procedures, and reviews. If your practice is not highly ranked on the search engines, that is a vast market place you have never tapped into. That’s where internet marketing strategies like SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising come in.
Contact Us to learn more about SEO and PPC internet marketing services.
The Importance of Digital Marketing for Plastic Surgeons
The plastic surgery field is growing rapidly, and the number of people searching for a plastic surgeon increases every year reaching millions. When it comes to marketing your plastic surgeon practice, internet marketing should be the heart of operations in order to acquire more clients. Given that more than seventy two percent of patients turn to the internet to look for healthcare providers; being visible online is strategic.
At Artgro, we assist plastic surgeons to master SEO and PPC approaches towards internet marketing ensuring that they claim their branded space, and boost appointments. A strong digital marketing campaign guarantees that your practice becomes exclusive and stands out from the competition.
Understanding SEO & PPC for Plastic Surgery
SEO (Search Engine Optimization) involves utilizing the majority of your optimization to drive your website up the organic search rankings. It is an effective long-term approach for branding your practice, establishing rapport, and creating goodwill with your target audience of prospective clients, which works by amply demonstrating your expertise and valuable services, and properly configuring your Website for improved functionality.
PPC (Pay-Per-Click), on the other hand, serves an instant response by placing your ads at the top of relevant search results. You are charged for each click on your ad, which makes it a cost-effective internet marketing approach to attract potential patients who seek the plastic surgery services in your specialty.
When used in combination, SEO and PPC complement each other as both are beneficial to creating an online marketing strategy for your practice that increases your ranking for both paid and unpaid advertisements, both in the short, and long-term.
Key Benefits of SEO & PPC for Your Practice
1. Increased Online Visibility
By ranking your pages higher, on the first Google’s page, it makes it easier for potential clients to come across your services. New studies have shown that only 25% of users go through the second page of a search, making it important to get the top rankings.
2. Attract Qualified Leads
SEO and PPC target patients who are in the process of searching for the required procedure, and are actually interested in getting plastic surgery services.
3. Long-Term and Short-Term Growth
Though PPC provides traffic right away, SEO gradually builds your practice into a recognized authority in the industry. This combination creates not only initial appointments, but also long-term patient retention, which in turn translates into constant growth.
4. Measurable ROI
Internet marketing is a measurable strategy by which every bit from keyword rankings to conversion rates can be monitored. Thanks to Artgro, there is no mystery of where your investment in SEO and PPC goes and what it yields.
Proven Strategies to Grow Your Practice
At Artgro, we believe in integrated Internet Marketing Services for your convenience and sustained growth. Here are the key components we focus on:
- Targeted Keyword Research
- Website Optimization
- Content Creation
- Local SEO
- High-Quality Backlinks
- Custom PPC Campaigns
Partnering with Artgro for Results
From a newly start up practice to a well-experienced plastic surgeon, Artgro can prepare the tools that will take the practice to the next level of patient satisfaction and revenue augmentation. Our digital marketers create custom campaigns that reflect your unique services, and garner attention to your specific services in a very saturated field.
Are you ready to see how our services can help your plastic surgery practice? Contact us today for a free audit!
Build A Digital Presence for Your Plastic Surgery Practice with SEO and PPC
With more patients searching for plastic surgery services online than ever before, your practice needs to remain active and, most importantly, visible in relevant search results. By focusing on SEO and PPC, you will receive high quality leads, increase the level of trust, and further envision increasing sales.
Located in Houston, TX but serving clients all over the USA, Artgro is here to help your plastic surgery practice thrive. Reach out to us today and start building a digital presence that converts!
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