Videos are a great way to promote your content as promotional videos provide a lot of convenience. Now, you can make these videos by yourself if you possess the right skill set. However, you can hire an SEO company, which can help you make these videos and promote your content the right way. We had a talk with one such company and this is what they had to say.

Keep it short

It is known that people have smaller attention spans. They scour the internet for memes, news, and other things of interest. A noticeable trait in these people is the time that they spend on a particular clip. Research has shown that people give time to a video if they think that it is not going to consume a lot.

Therefore, if you’ve come up with a fascinating concept, finding success with a longer video may be possible. Nevertheless, you must have noticed that the viral videos are the ones, which run for about 2-3 minutes.

The first 30 seconds

People judge whether the video is worth their time or not in the first 30 seconds. Therefore, the person has to ensure that the first 30 seconds of the video are informative and creates a sense of intrigue. You need to make sure that the person continues after these 30 seconds to find out more about your content.

Using Subtitles

This is always a good idea for two reasons. Firstly, most people watch videos at work rather than at their leisure time. This means that most of them would be turning off their audio while watching the video. If the video has subtitles, then the idea of the video would be communicated to these people.

Secondly, there is also the chance that a person may not be able to understand the language. So, it becomes increasingly important that a video has subtitles so the gist of the video is communicated to the masses.

Editing the videos

Editing can bring life to your videos and can make it more interesting. The Dallas SEO company has incredible talent when it comes to editing your videos. They will ensure that the video comes out professional and is palatable to most people.

They will also ensure that any unnecessary footage is removed and the content gets the maximum attention.