How Addiction Treatment Providers Can Avoid AdWords Restriction

The internet has revolutionized the way we access information, and with the click of a button, we can find answers to almost any questions we have.

For those seeking help for addiction, the internet is often the first place they turn.

Unfortunately, this has led to a proliferation of unethical players in the addiction treatment industry. They then use Google AdWords to prey on vulnerable individuals seeking help.

In recent years, Google has taken steps to crack down on these unethical practices by implementing stricter policies for addiction treatment-related ads. These policies require advertisers to be certified by LegitScript, a third-party certification service.

They should also comply with a set of standards for advertising addiction treatment services.

While these measures are designed to protect consumers, they have also made it more difficult for legitimate addiction treatment providers to run effective AdWords campaigns. Especially because the certification process can be time-consuming and costly.

Not to mention that the restrictions on advertising language and targeting can limit the reach of most campaigns available.

So how can addiction treatment providers in Houston avoid being crushed by Google’s AdWords policies? Worry not because our team of expert digital marketers at Artgro has your back, and we’ll share a few tips below:

1. Focus on Organic Search

While most AdWords campaigns are effective, they are not the only way to reach potential clients. So by focusing on improving your website’s SEO, you can increase your visibility in organic search results.

1. Build a Strong Online Reputation

Encourage your satisfied clients to leave reviews on sites like Google My Business and Yelp. Keep in mind that positive reviews can help improve your search engine rankings and establish trust with potential clients.

1. Create Educational Content

Lastly, you can create educational content like blog posts, videos, infographics, and more. When you do this, you can establish yourself as a thought leader in the addiction treatment industry. Plus, this can help attract potential clients to your website.

While Google’s AdWords policies have made it harder for addiction treatment providers to run effective campaigns, know that there are other ways to reach potential clients online.

If you want to know how we can help you do just that, reach out to our team at Artgro and we’d love to tell you more about it. Know that we have your best interest in mind and that we will help you achieve your business goals – that’s a guarantee.