How to Maximize Organic Traffic Using e-Commerce SEO in Three Steps

As the e-commerce industry continually grows, businesses in Houston need to stay on top of their SEO game to maximize their organic traffic and sales.

While this is always easier said than done, there are so many benefits to doing so.

Worry not if you’re unsure of what to do or where to start because our team at Artgro has your back. In this article, our team of expert digital marketers will share how you can maximize organic traffic using e-commerce SEO in three easy steps.

1. Optimize for Local SEO

With the rise of mobile searches, Local SEO has become an integral part of e-commerce businesses in Houston. Optimizing for Local SEO includes adding the city and state name in tags, meta descriptions, and content on your website.

Additionally, businesses should create a Google My Business listing, which will show up in local search results and help customers find your business.

1. Optimize for Long-Tail Keywords

Now, long-tail keywords are phrases that contain three or more words and are more specific than broad keywords. They can be incredibly effective for e-commerce businesses in Houston as they target customers that are looking for specific products or services. Most long-term keywords are less competitive, meaning they can rank higher in search engine results pages (or SERPs).

They can also drive more organic traffic to your website.

If you’re looking for the right long-tail keywords, business owners can use tools like Google Keyword Planner, Ahrefs, or Semrush.

1. Optimize for Mobile Devices

Lastly, mobile optimization is crucial for e-commerce businesses in Houston. This is because more and more people use their mobile devices to search for products and services. Know that a mobile-optimized website ensures that your website is accessible and easy to use on all mobile devices, including smartphones and tablets.

Not only that, but businesses should focus on creating mobile-friendly content, which can include short paragraphs, larger fonts, and more visuals.

By implementing these three strategies, businesses can improve their online presence, attract more customers, and ultimately increase their revenue.

If you require our help at Artgro, reach out to our team and we’d be more than happy to assist you. Know that we’re always here for you and that we will get the job done.